A Framework for Marketing Management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2016
|
| Edition: | 6th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142900 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a A Framework for Marketing Management / |c Philip Kotler, Kevin Lane Keller |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2016 | |
| 300 | |a 344 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 9789332575394 | ||
| 082 | 0 | 4 | |a Global Edition |b 658.8 |2 23 |
| 650 | 0 | |a Marketing--Management. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Keller, Kevin Lane | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142900 |d 142900 | ||