Cita APA

Kotler, P., & Keller, K. L. (2007). A Framework for Marketing Management (3rd ed.). Pearson Education.

Citación estilo Chicago

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. New Delhi: Pearson Education, 2007.

Cita MLA

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. Pearson Education, 2007.