APA-Zitierstil (7. Ausg.)

Boyd, H. W., Jr, Westfall, R., & Stasch, S. F. (1996). Marketing Research: Text and Cases (7th ed.). A.I.T.B.S. Publishers & Distributors.

Chicago-Zitierstil (17. Ausg.)

Boyd, Harper W., Jr, Ralph Westfall, und Stanley F. Stasch. Marketing Research: Text and Cases. 7th ed. Delhi: A.I.T.B.S. Publishers & Distributors, 1996.

MLA-Zitierstil (9. Ausg.)

Boyd, Harper W., Jr, et al. Marketing Research: Text and Cases. 7th ed. A.I.T.B.S. Publishers & Distributors, 1996.