Marketing Research Text and Cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Delhi :
A.I.T.B.S. Publishers & Distributors,
c1996
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| Edition: | 7th ed. |
| Subjects: | |
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| Physical Description: | xi, 804 p. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 8185386161 |