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Marketing Research Text and Cases /

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Detalles Bibliográficos
Autor Principal:	Boyd, Harper W., Jr
Outros autores:	Westfall, Ralph, Stasch, Stanley F.
Formato:	Libro
Publicado:	Delhi : A.I.T.B.S. Publishers & Distributors, c1996
Edición:	7th ed.
Subjects:	Marketing research. Marketing research > Case studies. Marketing > Case studies.
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