Marketing Research Text and Cases /

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Bibliographic Details
Main Author:	Boyd, Harper W., Jr
Other Authors:	Westfall, Ralph, Stasch, Stanley F.
Format:	Book
Published:	Delhi : A.I.T.B.S. Publishers & Distributors, c1996
Edition:	7th ed.
Subjects:	Marketing research. Marketing research > Case studies. Marketing > Case studies.
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