Social Marketing Strategies for Changing Public Behavior /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
Free Press,
c1989
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| Edition: | 1st ed. |
| Subjects: | |
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| Physical Description: | xii, 357 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 29184614 |