Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behavior. Free Press.
Chicago Style (17th ed.) CitationKotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. New York: Free Press, 1989.
ציטוט MLAKotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. Free Press, 1989.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.