Lua APA (7ú heag.)

Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behavior. Free Press.

Lua i Stíl Chicago (17ú heag.)

Kotler, Philip, agus Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. New York: Free Press, 1989.

Lua MLA (9ú heag.)

Kotler, Philip, agus Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. Free Press, 1989.

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