Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behavior. Free Press.
Citación estilo ChicagoKotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. New York: Free Press, 1989.
Cita MLAKotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. Free Press, 1989.
Warning: These citations may not always be 100% accurate.