Social Marketing Strategies for Changing Public Behavior /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York :
Free Press,
c1989
|
| Edition: | 1st ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142909 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Social Marketing |b Strategies for Changing Public Behavior / |c Philip Kotler, Eduardo L. Roberto |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New York : |b Free Press, |c c1989 | |
| 300 | |a xii, 357 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 29184614 | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Social change. | |
| 650 | 0 | |a Public relations. | |
| 700 | 1 | |a Roberto, Eduardo L. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142909 |d 142909 | ||