Services marketing people, technology, strategy /
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
New Delhi :
Pearson Education,
c2010
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| Edizione: | 6th ed. |
| Soggetti: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142910 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Services marketing |b people, technology, strategy / |c Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2010 | |
| 300 | |a 658 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 9788131725979 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Wirtz, Jochen | |
| 700 | 1 | |a Chatterjee, Jayanta | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142910 |d 142910 | ||