APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. (2007). Services marketing (6th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing. 6th ed. Singapore: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing. 6th ed. Pearson Prentice Hall, 2007.

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