Lovelock, C., & Wirtz, J. (2007). Services marketing (6th ed.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing. 6th ed. Singapore: Pearson Prentice Hall, 2007.
MLA (9th ed.) CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing. 6th ed. Pearson Prentice Hall, 2007.
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