Cita APA (7a ed.)

Lovelock, C., Wirtz, J., & Chatterjee, J. (2007). Services marketing (5th ed.). Pearson Education.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, Jochen Wirtz, y Jayanta Chatterjee. Services Marketing. 5th ed. New Delhi: Pearson Education, 2007.

Cita MLA (9a ed.)

Lovelock, Christopher, et al. Services Marketing. 5th ed. Pearson Education, 2007.