Services marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2007
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xviii, 648 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8131704971 |