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Services marketing /

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Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Published:	New Delhi : Pearson Education, c2007
Edition:	5th ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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Services Marketing / by Lovelock, Christopher

Published 2011

Book

View in Koha OPAC JU Central Library

Cover Image

Services marketing / by Lovelock, Christopher

Published 2007

Book

View in Koha OPAC JU Central Library