Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson Education.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रLovelock, Christopher, और Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. New Delhi: Pearson Education, 2004.
एमएलए (9वां संस्करण) प्रशस्ति पत्रLovelock, Christopher, और Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education, 2004.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.