Cita APA (7th ed.)

Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson Education.

Cita Chicago (17th ed.)

Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. New Delhi: Pearson Education, 2004.

Cita MLA (9th ed.)

Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education, 2004.