Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson Education.
Citace podle Chicago (17th ed.)Lovelock, Christopher, a Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. New Delhi: Pearson Education, 2004.
Citace podle MLA (9th ed.)Lovelock, Christopher, a Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education, 2004.
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