APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. New Delhi: Pearson Education, 2004.

MLA (9th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education, 2004.