Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson Education.
Citazione stile Chigago Style (17a edizione)Lovelock, Christopher, e Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. New Delhi: Pearson Education, 2004.
Citatione MLA (9a ed.)Lovelock, Christopher, e Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.