Services marketing people, technology, strategy /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2004
|
| Edition: | 5th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142914 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Services marketing |b people, technology, strategy / |c Christopher Lovelock, Jochen Wirtz |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2004 | |
| 300 | |a xviii, 652 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8129704536 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Wirtz, Jochen | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142914 |d 142914 | ||