Marketing management analysis, planning, implementation, and control /
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
Upper Saddle River, N.J. :
Prentice Hall,
c1997
|
| Edição: | 9th ed. |
| Assuntos: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142916 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing management |b analysis, planning, implementation, and control / |c Philip Kotler |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c1997 | |
| 300 | |a xxxiv, 789 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 135522480 | ||
| 650 | 0 | |a Marketing--Management. | |
| 650 | 0 | |a Marketing. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142916 |d 142916 | ||