Cita APA (7th ed.)

Kotler, P., Keller, K. L., & Koshy, A. (2007). Marketing management (13th ed.). Pearson Education.

Cita Chicago (17th ed.)

Kotler, Philip, Kevin Lane Keller, i Abraham Koshy. Marketing Management. 13th ed. New Delhi: Pearson Education, 2007.

Cita MLA (9th ed.)

Kotler, Philip, et al. Marketing Management. 13th ed. Pearson Education, 2007.