Citazione Stile APA (7a Edizione)

Kotler, P., Keller, K. L., & Koshy, A. (2007). Marketing management (13th ed.). Pearson Education.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, Kevin Lane Keller, e Abraham Koshy. Marketing Management. 13th ed. New Delhi: Pearson Education, 2007.

Citatione MLA (9a ed.)

Kotler, Philip, et al. Marketing Management. 13th ed. Pearson Education, 2007.