Marketing management /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Veröffentlicht: |
New Delhi :
Pearson Education,
c2007
|
| Ausgabe: | 13th ed. |
| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142919 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 | |a 13th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2007 | |
| 300 | |a xxxii, 719 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8131702006 | ||
| 650 | 0 | |a Marketing--Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Keller, Kevin Lane | |
| 700 | 1 | |a Koshy, Abraham | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142919 |d 142919 | ||