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Services marketing people, technology, strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Published:	Noida : Pearson India Education Services, c2017
Edition:	8th ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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