Dyfyniad APA

Hoffman, K. D., & Bateson, J. E. G. (2008). Services marketing: Concepts, strategies, and cases (3rd ed.). Cengage Learning.

Dyfyniad Arddull Chicago

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. New Delhi: Cengage Learning, 2008.

Dyfyniad MLA

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. Cengage Learning, 2008.

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