Cita APA (7a ed.)

Hoffman, K. D., & Bateson, J. E. G. (2008). Services marketing: Concepts, strategies, and cases (3rd ed.). Cengage Learning.

Cita Chicago Style (17a ed.)

Hoffman, K. Douglas, y John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. New Delhi: Cengage Learning, 2008.

Cita MLA (9a ed.)

Hoffman, K. Douglas, y John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. Cengage Learning, 2008.