Hoffman, K. D., & Bateson, J. E. G. (2008). Services marketing: Concepts, strategies, and cases (3rd ed.). Cengage Learning.
Style de citation Chicago (17e éd.)Hoffman, K. Douglas, et John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. New Delhi: Cengage Learning, 2008.
Style de citation MLA (9e éd.)Hoffman, K. Douglas, et John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. Cengage Learning, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.