APA (7 वां संस्करण) प्रशस्ति पत्र

Hoffman, K. D., & Bateson, J. E. G. (2008). Services marketing: Concepts, strategies, and cases (3rd ed.). Cengage Learning.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

Hoffman, K. Douglas, और John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. New Delhi: Cengage Learning, 2008.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

Hoffman, K. Douglas, और John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. Cengage Learning, 2008.