Hoffman, K. D., & Bateson, J. E. G. (2008). Services marketing: Concepts, strategies, and cases (3rd ed.). Cengage Learning.
Citazione stile Chigago Style (17a edizione)Hoffman, K. Douglas, e John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. New Delhi: Cengage Learning, 2008.
Citatione MLA (9a ed.)Hoffman, K. Douglas, e John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 3rd ed. Cengage Learning, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.