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Services marketing concepts, strategies, and cases /

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Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Hoffman, K. Douglas
Eará dahkkit: Bateson, John E. G.
Materiálatiipa: Girji
Almmustuhtton: New Delhi : Cengage Learning, c2008
Preanttus:3rd ed.
Fáttát:
Service industries > Marketing.
Customer services > Marketing.
Marketing > Management.
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Govvádus
Olgguldas hápmi:xx, 524 p.
Bibliografiija:Includes bibliographical references and index.
ISBN:8131503275

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