Services marketing concepts, strategies, and cases /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Vydáno: |
New Delhi :
Cengage Learning,
c2008
|
| Vydání: | 3rd ed. |
| Témata: | |
| Tagy: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142921 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hoffman, K. Douglas | |
| 245 | 1 | 0 | |a Services marketing |b concepts, strategies, and cases / |c K. Douglas Hoffman, John E. G. Bateson |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a New Delhi : |b Cengage Learning, |c c2008 | |
| 300 | |a xx, 524 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8131503275 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Bateson, John E. G. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142921 |d 142921 | ||