Imatge de la portada

Services marketing concepts, strategies, and cases /

Veure altres versions (1)

Guardat en:

Dades bibliogràfiques
Autor principal:	Hoffman, K. Douglas
Altres autors:	Bateson, John E. G.
Format:	Llibre
Publicat:	New Delhi : Cengage Learning, c2008
Edició:	3rd ed.
Matèries:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Services marketing concepts, strategies, and cases /
per: Hoffman, K. Douglas
Publicat: (2017)

Services marketing text and cases /
per: Verma, Harsh V.
Publicat: (2012)

Services marketing people, technology, strategy /
per: Lovelock, Christopher
Publicat: (2010)

Services marketing people, technology, strategy /
per: Lovelock, Christopher
Publicat: (2004)

Services marketing people, technology, strategy /
per: Lovelock, Christopher
Publicat: (2017)

Services marketing operation, management and strategy /
per: Nargundkar, Rajendra
Publicat: (2004)

Services marketing people, technology, strategy /
per: Lovelock, Christopher
Publicat: (2001)

Services marketing /
per: Lovelock, Christopher
Publicat: (2007)

Services marketing /
per: Lovelock, Christopher
Publicat: (2007)

Services marketing /
per: Jha, S. M.
Publicat: (2003)

Services marketing /
per: Cowell, Donald W.
Publicat: (1993)

Services marketing /
per: Cowell, Donald W.
Publicat: (1993)

Services marketing /
per: Cowell, Donald W.
Publicat: (1993)

Services marketing /
per: Cowell, Donald W.
Publicat: (1993)

Services marketing integrating customer focus across the firm /
per: Zeithaml, Valarie A.
Publicat: (2008)

Services marketing integrating customer focus across the firm /
per: Zeithaml, Valarie A.
Publicat: (2000)

Services marketing integrating customer focus across the firm /
per: Zeithaml, Valarie A.
Publicat: (2003)

Services marketing integrating customer focus across the firm /
per: Zeithaml, Valarie A.
Publicat: (2013)

Services marketing integrating customer focus across the firm /
per: Zeithaml, Valarie A.
Publicat: (2013)

Managing services marketing text and readings /
per: Bateson, John E. G.
Publicat: (1999)

The essence of services marketing /
per: Payne, Adrian
Publicat: (1995)

Services Marketing : integrating customer focus across the firm /
Publicat: (2018)

Services marketing: integrating customer focus across the firm./
per: Zeithaml, Valarie A.
Publicat: (2013)

Service Asia how the tigers can keep their stripes /
per: Wirtz, Jochen
Publicat: (2003)

Marketing and design in the service sector : enhancing the customer experience /
Publicat: (2024)

Mastering Marketing Management /
per: Cartwright, Roger
Publicat: (2002)

Principles of Marketing
per: Kotler, Philip
Publicat: (2001)

Marketing Strategy and Management /
per: Baker, Michael J.
Publicat: (2000)

Marketing for Hospitality and Tourism /
per: Kotler, Philip
Publicat: (2002)

Marketing management /
per: Kotler, Philip
Publicat: (2007)

Marketing management /
per: Kotler, Philip
Publicat: (2013)

Business Marketing /
per: Gross, Andrew C.
Publicat: (1993)

Business Marketing /
per: Bingham, Frank G., Jr
Publicat: (2005)

Service management and operations /
per: Haksever, Cengiz
Publicat: (2003)

Marketing management analysis, planning, implementation, and control /
per: Kotler, Philip
Publicat: (1997)

Principles of Marketing (part-1)
per: Kotler Philip
Publicat: (2012)

Principles of Marketing (part-2)
per: Kotler Philip
Publicat: (2012)

Marketing Management /
per: Kotler, Philip
Publicat: (2003)

Marketing Management /
per: Kotler, Philip
Publicat: (2000)

Marketing Management /
per: Kotler, Philip
Publicat: (2000)