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Services marketing concepts, strategies, and cases /

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Détails bibliographiques
Auteur principal:	Hoffman, K. Douglas
Autres auteurs:	Bateson, John E. G.
Format:	Livre
Publié:	New Delhi : Cengage Learning, c2008
Édition:	3rd ed.
Sujets:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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