Services marketing concepts, strategies, and cases /
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| Autor principal: | Hoffman, K. Douglas |
|---|---|
| Outros Autores: | Bateson, John E. G. |
| Formato: | Livro |
| Publicado em: |
New Delhi :
Cengage Learning,
c2008
|
| Edição: | 3rd ed. |
| Assuntos: | |
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