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Services marketing concepts, strategies, and cases /

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Bibliografske podrobnosti
Glavni avtor:	Hoffman, K. Douglas
Drugi avtorji:	Bateson, John E. G.
Format:	Knjiga
Izdano:	New Delhi : Cengage Learning, c2008
Izdaja:	3rd ed.
Teme:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Oznake:	Označite Brez oznak, prvi označite!

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