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Services marketing concepts, strategies, and cases /

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Detaylı Bibliyografya
Yazar:	Hoffman, K. Douglas
Diğer Yazarlar:	Bateson, John E. G.
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	New Delhi : Cengage Learning, c2008
Edisyon:	3rd ed.
Konular:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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