Services marketing concepts, strategies, and cases /

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Bibliographic Details
Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G.
Format:	Book
Published:	New Delhi : Cengage Learning, c2008
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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Services marketing concepts, strategies, and cases / by Hoffman, K. Douglas

Published 2017

Book

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