Services marketing concepts, strategies, and cases /

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Detalles Bibliográficos
Autor Principal:	Hoffman, K. Douglas
Outros autores:	Bateson, John E. G.
Formato:	Libro
Publicado:	New Delhi : Cengage Learning, c2008
Edición:	3rd ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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Services marketing concepts, strategies, and cases / por Hoffman, K. Douglas

Publicado 2017

Libro

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