APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (2017). Services marketing: Concepts, strategies, and cases (5th ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 5th ed. New Delhi: Cengage Learning, 2017.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, and Cases. 5th ed. Cengage Learning, 2017.