Services marketing concepts, strategies, and cases /
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| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Boek |
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New Delhi :
Cengage Learning,
c2017
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| Editie: | 5th ed. |
| Onderwerpen: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142925 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hoffman, K. Douglas | |
| 245 | 1 | 0 | |a Services marketing |b concepts, strategies, and cases / |c K. Douglas Hoffman, John E. G. Bateson |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a New Delhi : |b Cengage Learning, |c c2017 | |
| 300 | |a xx, 524 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 9789386858771 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Bateson, John E. G. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142925 |d 142925 | ||