Cover Image

Services marketing integrating customer focus across the firm /

Show other versions (5)

Saved in:

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo
Format:	Book
Published:	Boston : গপএৎধ-িঐরষষ/ওৎরিহ, c2003
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Services marketing integrating customer focus across the firm /
by: Zeithaml, Valarie A.
Published: (2000)

Services marketing integrating customer focus across the firm /
by: Zeithaml, Valarie A.
Published: (2008)

Services marketing integrating customer focus across the firm /
by: Zeithaml, Valarie A.
Published: (2013)

Services marketing integrating customer focus across the firm /
by: Zeithaml, Valarie A.
Published: (2013)

Services marketing: integrating customer focus across the firm./
by: Zeithaml, Valarie A.
Published: (2013)

Services Marketing : integrating customer focus across the firm /
Published: (2018)

Services marketing /
by: Jha, S. M.
Published: (2003)

Services marketing /
by: Lovelock, Christopher
Published: (2007)

Services marketing /
by: Lovelock, Christopher
Published: (2007)

Services marketing text and cases /
by: Verma, Harsh V.
Published: (2012)

Services marketing people, technology, strategy /
by: Lovelock, Christopher
Published: (2010)

Services marketing people, technology, strategy /
by: Lovelock, Christopher
Published: (2004)

Services marketing people, technology, strategy /
by: Lovelock, Christopher
Published: (2017)

Services marketing concepts, strategies, and cases /
by: Hoffman, K. Douglas
Published: (2008)

Services marketing operation, management and strategy /
by: Nargundkar, Rajendra
Published: (2004)

Services marketing concepts, strategies, and cases /
by: Hoffman, K. Douglas
Published: (2017)

Services marketing people, technology, strategy /
by: Lovelock, Christopher
Published: (2001)

Services marketing /
by: Cowell, Donald W.
Published: (1993)

Services marketing /
by: Cowell, Donald W.
Published: (1993)

Services marketing /
by: Cowell, Donald W.
Published: (1993)

Services marketing /
by: Cowell, Donald W.
Published: (1993)

Managing services marketing text and readings /
by: Bateson, John E. G.
Published: (1999)

The essence of services marketing /
by: Payne, Adrian
Published: (1995)

Service Asia how the tigers can keep their stripes /
by: Wirtz, Jochen
Published: (2003)

Marketing and design in the service sector : enhancing the customer experience /
Published: (2024)

Mastering Marketing Management /
by: Cartwright, Roger
Published: (2002)

ISE Services Marketing: Integrating Customer Focus Across the Firm/
by: Zeithaml, Valarie, et al.
Published: (2023)

Principles of Marketing
by: Kotler, Philip
Published: (2001)

Marketing for Hospitality and Tourism /
by: Kotler, Philip
Published: (2002)

Marketing management /
by: Kotler, Philip
Published: (2007)

Marketing management /
by: Kotler, Philip
Published: (2013)

Business Marketing /
by: Bingham, Frank G., Jr
Published: (2005)

Business Marketing /
by: Gross, Andrew C.
Published: (1993)

Marketing Strategy and Management /
by: Baker, Michael J.
Published: (2000)

Principles of Marketing (part-1)
by: Kotler Philip
Published: (2012)

Principles of Marketing (part-2)
by: Kotler Philip
Published: (2012)

Marketing management analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1997)

Marketing Management /
by: Kotler, Philip
Published: (2003)

Marketing Management /
by: Kotler, Philip
Published: (2000)

Marketing Management /
by: Kotler, Philip
Published: (2000)