APA (7th ed.) Citation

Lovelock, C. (2001). Services marketing: People, technology, strategy (4th ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. New Delhi: Pearson Education, 2001.

MLA (9th ed.) Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. Pearson Education, 2001.