Cita APA (7th ed.)

Lovelock, C. (2001). Services marketing: People, technology, strategy (4th ed.). Pearson Education.

Cita Chicago (17th ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. New Delhi: Pearson Education, 2001.

Cita MLA (9th ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. Pearson Education, 2001.