APA-Zitierstil (7. Ausg.)

Lovelock, C. (2001). Services marketing: People, technology, strategy (4th ed.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. New Delhi: Pearson Education, 2001.

MLA-Zitierstil (9. Ausg.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. Pearson Education, 2001.