Services marketing integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi :
Tata McGraw-Hill,
c2008
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xx, 668 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780070700949 |