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Services marketing integrating customer focus across the firm /

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Detalhes bibliográficos
Autor principal:	Zeithaml, Valarie A.
Outros Autores:	Bitner, Mary Jo, Gremler, Dwayne D.
Formato:	Livro
Publicado em:	New Delhi : Tata McGraw-Hill, c2008
Edição:	5th ed.
Assuntos:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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