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Services marketing integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Published: New Delhi : Tata McGraw-Hill, c2008
Edition:5th ed.
Subjects:
Service industries > Marketing.
Customer services > Marketing.
Marketing > Management.
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